12 Important Questions All Good Website Planner's Ask...
Did you know that 38% of small business websites are not an asset to their business? (2005 Sensis small business survey)
Like an architect with a house, a website planner assesses critical factors such as:
• Can a visitor tell what you do in 3.5 seconds?
• Is your information structure effective?
• Can the reader find what they want quickly and easily and is your website built to usabaility standards to enable this?
• Does the website entice your reader to interact with your business?
• Does the website support your existing marketing strategies and business processes?
• Has it got the marketing technology built in to support this?
• Does your site get found on Google?
• Is your site easy to maintain?
• Can you track and analyse your website visitor activity through use of statistical reporting?
• Will your website be obselete within 2 years?
• Are you getting quality technical support?
• Will you get quality marketing support?
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