Web marketing is the process of promoting a website's products and services on the internet by using many different means & methods like Search Engine Optimisation, email marketing , online advertising and web promotion campaigns that introduce a product to internet users. The main benefits of web marketing can be identified as:

• Web marketing is much less expensive than print advertising
• Web marketing is a 24/7 advertising campaign, open 24 hours a day in every country
• Low cost web marketing, with a huge Return on Investment (ROI)
• Immediate customer response with web marketing campaigns
• Instant revenue with low web marketing costs
• Large margins on products on affordable web marketing packages

A website has become a potent advertising tool that reaches millions of people around the globe. Today, web marketing has become a fundamental part of a company's marketing strategy because the majority of generation Y utilises the web for day to day needs. Roughly 50% of revenue generated from products and services comes from online transactions. We are talking billions of dollars!